Derek Jeter's retirement and the open ticket market - Michigan Ticket Fairness

Derek Jeter's retirement and the open ticket market

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Derek Jeter batting stance allison.jpg
"Derek Jeter batting stance allison" by Keith Allison - Original version from Flickr; description page is here. Licensed under CC BY-SA 2.0 via Wikimedia Commons.

Kalamazoo native Derek Jeter’s retirement marks the end of an era for baseball and a day of overwhelming sadness and reflection for fans. Tonight is set to be his final game at his home Yankee Stadium before heading to Boston for one final series with his longtime rival.

His remaining four games are entirely sold out in the primary ticket market, leaving many fans scrambling to find tickets on the resale market for one last look at a player they have admired for nearly 20 years.

With such high demand for the event, ticket resale prices are soaring with standing room only tickets reaching $240 plus in both New York and Boston. Currently, the average listing price to get into Yankee Stadium is $697.75, which actually represents a 16.37 percent drop since 9:00 AM Wednesday morning ($834.36) due to looming rain storms in the area, according to TiqIq.com. Even at the lower price point, this is the most expensive Yankee game since 2010 (excluding Derek-Jeter day), according to TiqIq.

In Boston, prices are slightly lower, but the average listing price is still the highest for a game at Fenway Park since at least 2009, according to TiqIq. The most expensive seat at Fenway for Sunday’s final game is currently listed for $10,400.

While these prices display a clear jump from retail prices, for many fans they represent the only option to see their favorite player field his final grounders.

The desire to be at these moments does not always hit fans until it gets closer to the event and all retail tickets are gone. Or in some cases, specifically for certain season ticket holders in Boston, they may see it as an opportunity to gain from the tickets they own and avoid seeing the man who lead their rival for the last two decades.

For these fans, the resale market is the only place to turn.

This sort of occurrence happens all the time in sports and entertainment. Plans change, feelings change and fans all of a sudden become eager to get tickets that are no longer available through Ticketmaster at retail prices.

In Michigan, we have experienced this with Michigan State-Michigan football match ups, hopes of seeing Miguel Cabrera secure the Triple Crown and the end of careers for our own legends such as Steve Yzerman.

Ticketmaster wants to leave these fans out. Through paperless ticketing, fans often would be unable to resell tickets or be forced to pay even higher fees through Ticketmaster’s official resale site.

While Ticketmaster claims paperless ticketing is designed to protect true fans from resellers, many of the fans purchasing through retailers are the real fans, desperate for one last glimpse at an idol, happy and willing to purchase through an open and fair market resale system. 

Click here to sign the petition to restore the free market to event tickets.

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