Giving sports or entertainment tickets as gifts this year? Do yourself a favor; take a look at the 2015 Michigan Ticket Fairness Gift Guide!
Be aware of what type of ticket you are buying. Many of us are accustomed to the standard practice of buying a seat, getting a paper ticket and arriving at the venue at our own leisure; however, the industry is continuing to expand upon the practice of paperless tickets, which require fans to bring the purchasing credit card and photo ID associated with the seats to the event gate. These seats are often nontransferable, making them unable to simply be given away as a gift. Make sure you know if the tickets you are purchasing are paperless or credit card entry instead of the standard paper ticket.
Look for pre-sales. For big concerts and sporting events, tickets can often sell out within an hour. This is commonly due to only a small number of possible seats actually being made available at the time of the public sale. Concert venues and teams routinely allocate a specific number of seats to be sold to fan clubs, VIPs and premium credit card holders. Being a part of one of these groups can greatly increase the chance to purchase tickets to a high demand event.
Beware of price floors. In certain cases, such as the NFL’s TicketExchange, the price of seats available from secondary sources does not properly reflect secondary market supply and demand. This is due to a hidden price floor that artificially drives up the price of seats listed on the site.
Use reliable sellers. The Better Business Bureau is a great resource to check the legitimacy of sellers. Knowing your sellers and their guarantees is a great way to ensure a smooth transaction.
Purchase with a credit card. Using a credit card to purchase seats allows fans to go back and dispute any fraudulent or unjustifiable charges. Before entering any information, be sure to check sellers’ websites for “https://” at the beginning of the URL to ensure it is a secure site.
- Be ready for additional fees. The first price you see on a ticket likely won’t be the same as your final purchasing price. Convenience, delivery and venue fees all mean you pay more $$.
With this in mind, we wish you safe and happy holidays!
- The Team at Michigan Ticket Fairness